at Selfridges, London
Club L London x HURR
Here at Club L, we know that in the ever-evolving world of fashion and design, sustainability is no trend but instead a lasting commitment. Becoming conscious of consumerism has inspired our recent collaboration with HURR, the UK’s leading fashion rental service, where we are currently showing at the iconic Selfridges in London. This pledge to drive the circularity of our garments is a step in the right direction to cutting back on waste and displaying an elevated, eco-friendly way for our customers to shop our clothes.
planning for a
better future
Our sparkling, unique dresses and eveningwear pieces are now available to rent through HURR, proving that luxury and a happy environment can easily coexist when these thoughtful platforms are set in place. We hope that this shift forward will inspire mindful consumption as Sophie Devlin, Commercial Fashion director of HURR, states, “Club L London’s… bold, statement-making pieces are the perfect addition to our curated collection, offering our community access to high-quality, trend-forward designs for every celebration. This collaboration not only gives our customers access to the perfect party pieces, but it also reinforces our mission to make fashion more circular—ensuring our customers don’t have to compromise on style or sustainability.”
HELP US TO
REDUCE OUR FOOTPRINT
After all, at the very heart of this partnership lies a shared goal towards the future of fashion where high-quality designs can live for longer, improving their cycle and diminishing the fear of becoming outdated. Our CEO, Katie Randev, adds, “Partnering with HURR is a significant milestone in our journey toward more sustainable fashion. We’re proud to collaborate with a fellow female founder whose ethos we deeply respect, especially (its) commitment to making fashion more conscious and accessible.“ We want you to explore our many styles with an attractive, smaller price tag whilst mindfully reducing their carbon footprint, and yours too!
RENT YOUR
PARTY DRESS
Currently available in the Reselfridges Design Studio is a wide range of lavish party dresses alongside core pieces that will suit any occasion wardrobe this season. From red-hued sequin minis taken out of our limited-edition Leonie Hanne collection to showstopping maxi ballgowns covered in voluptuous velvet and tulle, each design is there to be celebrated for all the right reasons. By joining this rental platform, dressing for the Gala season and all the year's fun festivities just got a lot more exciting and interesting! We're working hard in the evolution of modern dressing for our contemporary girl, and we are proud to see our designs be a part of this inclusive system.
When launching on the 19th of November, we hosted an exclusive event at no place better than one of London’s most infamous retail hotspots. The day saw visits from our dedicated fanbase alongside regular rental users who were on the hunt for pieces for the year’s festivities. We were excited to have influencers join the day, like Francesca Allen, who was spotted trying our HEPBURN black velvet midi and our NAPOLI high-neck volume skirt silhouette.
