The Chic Guide to London:
5 Luxe Locations You Can't Miss
Earlier this month, we unveiled our most exclusive collection of the year in collaboration with Leonie Hanne—a capsule brimming with limited-edition gowns and garments, each piece a nod to red carpet opulence and high-fashion allure. For the shoot, we journeyed to the heart of London, capturing the collection at The Ned, one of the city's most esteemed luxury hotels, the perfect setting for such an iconic debut.
Leonie, the 36-year-old German beauty now gracing London, describes the destination as “already very inspiring,” detailing that “it’s the one city in the world where people love dressing up. Even if it’s just getting your coffee, office outfits or going to the gym, you will always see a stunning, inspirational outfit.”
London as a city never fails to charm with a blend or old-world treasures and contemporary glamour. Even if you’re a long-time resident or just a tourist on a special trip, this iconic city has something in store for everyone, particularly if you’re ready to treat yourself in style. With that in mind, we’ve created an ultimate guide for five spotlight destinations to see whilst you’re in town, spreading from indulgent afternoon teas to sultry night highs, join us on a luxurious journey through the best of what the city has to offer.
CHELSEA
80 Days Around The World Afternoon Tea at The Kensington
Delightful, Classy, Lavish
Afternoon tea is largely seen as a typical British tradition, however, The Kensington in Chelsea has made it even more special! This lavish offering of an “80 Days Around The World" treat is inspired by the famous novel of Jules Verne that takes you on a culinary journey around the world without you having to get out of your chair.
Picture yourself digging into a delectable selection of snacks, each a nod to one of Phileas Fogg’s stops along the way. From Indian spiced cakes to French pastries to classic British scones, each bite is simply a mini-trip. Enjoy exclusive teas while the luxurious yet laid-back ambience of this upscale hotel surrounds you. Ideal for a travel and taste lover such as yourself?
EUSTON
GOTHIC BAR
Dark, Ambient, Mystique
Buried in the heart that is Euston, is Gothic Bar, a refreshing haven that delivers a twist to London’s bustling cocktail scene. With its dark and moody décor, the place offers a touch of Victorian ambience to the city’s nightlife. If velvet drapes, deep lighting and candle-lit tables floats your boat then this place of intrigue is perfect for you.
Signature cocktails like the "Gothic Revival" are crafted with the same level of artistry that the bar's ambience evokes. This is the place where you come to disappear into a different time, a different world—one where every sip and every glance feels like an intimate secret. Perfect for those who seek something less mainstream but equally upscale.
LEICESTER SQUARE
THE HIPPODROME CASINO
Chic, Exclusive, Adventurous
For the truly adventurous—and those not afraid to let their hair down—The Hippodrome Casino in Leicester Square is part of London’s most exclusive and provocative nightlife venues. Known for its Magic Mike performances and tempting atmosphere, this is where the "fashion elite" and A-listers come to play after dark.
Covered in opulence, The Hippodrome Casino displays a vibe that’s both parts hedonistic and chic. It’s far from just a bar, instead it’s an entirely sensory experience with shows that push boundaries in every sense of the word. If a time of unforgettable feelings is what you’re after, then this is your new go-to answer.
RUSSELL SQUARE
Fit’z Bar & parlour
Vintage, Classic, Refined
The opulent Kimpton Fitzroy Hotel London in Russell Square is the home to this Art Deco inspired, contemporary venue. A lesson in subtle extravagance comes in the form of this rich, sumptuous bar and a cheeky but sophisticated cocktail menu attuned to their vintage sensibilities. Expect gorgeous creations that highlight the traditional and modern elements of cocktail composition. One drink, "Belle Époque" is presented in a delicate glass so ornate that one is almost afraid to touch it. This intimate yet lively space would make for a very glamorous pre-dinner drink or a decadent late-night tryst.
Mayfair
Lusin
Elegant, Sophisticated, Traditional
Located in the ever chic Mayfair neighbourhood, Lusin brings a touch of "Armenian fine dining" into one of London’s most illustrious postcodes. This sophisticated restaurant feels like an art gallery for some belated modern art movement, with an equally refined yet genuine menu.
Dishes are rooted in classic Armenian flavour profiles but made progressive with contemporary presentations that are both comforting and cutting edge. Definitely indulge in the Armenian spiced lamb, and make sure to check out the impressive wine list on those exclusive date nights and late meals with the girls.
