As decades of ‘I dos’ have passed, so have the wedding trends that influence a bride-to-be's imperative plans from the ceremony venue to the bridesmaid dresses. Always understated and never upstaging, these dresses sit on the same level of importance as the bride’s own wardrobe in her big day decisions but old traditions surrounding the entourage’s ensembles are questioned and challenged more by the season.
This is not to say that perfectly matching bridesmaid dresses are over, but merely rethought as women today want to feel less ‘cookie cutter’ and more like themselves, something brides are accepting and exploring without losing sight of their fairytale dream. With this attitude, a breath of fresh air has swept the bridal industry and parties are balancing individuality with history to choose synchronized outfits synonymous with their unique styles.
Taking cues from the weddings of Sofia Richie, Joey King and from Kourtney Kardashian (despite her attempt at secrecy), the way to achieve this trend-led take on bridesmaid dressing is by switching silhouettes before colour palettes and prints. Corresponding shades create a sense of uniformity in the group so no matter which bridesmaid dress each member feels most comfortable in, be it a halter-neck midi or a strapless maxi, the wedding line-up will always complement each other. They’ll even look better, confident in their favourite silhouette of dress, and project that energy into the day from the vow tears and dinner toasts to the after party.
