In conversation with Leonie Hanne:
“Being in London is already very inspiring,” Leonie begins to describe as we dig into the roots of what influences her style, “it’s the one city in the world where people love dressing up. Even if it’s just getting your coffee, office outfits or going to the gym, you will always see a stunning, inspirational outfit.” So, it’s a no-brainer for where we shoot today’s campaign.
Leonie, the 36-year-old German beauty now gracing London, has carved a niche as a fashion icon through her social media presence, captivating blog, and chic modelling career. With a flair for keeping her followers in the know about the latest trends, her personal style, and her top travel spots, she has cultivated a devoted global fanbase that has certainly caught the world's attention.
With so much of her life shared online, it begs the question of how much Leonie gets to relax and live in the moment, “Luckily, I really love my job,” she expresses, “it feels like I’m living the dream…It’s hard to balance, but it’s worth it, every second.”
I’m sure for many girls, Leonie’s career will feel like a dream too!
“Like today, we’re shooting this campaign, I’m allowed to wear these beautiful dresses, I’m meeting amazing people, and we are in my dream city.”